Privacy Policy

Last Updated: January 2026

Alexander Sedgley ("we," "us," "our," or "Company") operates the website alexandersedgley.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing and using alexandersedgley.co.uk, you acknowledge that you have read and agree to be bound by all the terms of this Privacy Policy.

Information We Collect

We collect information in the following ways:

Personal Information: When you voluntarily submit contact forms, subscribe to newsletters, or interact with our Site, we may collect your name, email address, and phone number.
Technical Information: We automatically collect your IP address, browser type, operating system, referring URLs, and pages visited.
Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to track your browsing behaviour and preferences on our Site.
Usage Data: We collect information about how you interact with our Site, including time spent on pages, links clicked, and content viewed.

How We Use Information

We use the information we collect for the following purposes:

To operate, maintain, and improve our Site and services
To conduct analytics and understand user behaviour through services like Google Analytics
To track affiliate commissions and monitor the performance of our affiliate partnerships
To send you marketing communications, newsletters, and promotional content (with your consent)
To respond to your inquiries and customer service requests
To comply with legal obligations and prevent fraudulent activity

Cookie Policy

Our Site uses the following types of cookies:

Essential Cookies: Required for Site functionality and security
Analytics Cookies: Used to understand how visitors use our Site (e.g., Google Analytics)
Affiliate Tracking Cookies: Used to track referrals to partner casino and gambling websites
Marketing Cookies: Used to deliver personalised advertising and marketing messages

You can control and opt-out of cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. For more information about cookies, visit www.allaboutcookies.org. Please note that disabling cookies may affect Site functionality.

Third-Party Links

Our Site contains links to third-party websites, including online casinos, sportsbooks, and other gambling operators. We are not responsible for the privacy practices, content, or policies of these external sites. We strongly encourage you to review the privacy policies of any third-party websites before providing your personal information or engaging with their services. Your use of third-party sites is at your own risk and is governed by their respective terms and conditions.

Your Rights

Under UK and EU data protection law (GDPR), you have the following rights:

Right of Access: You may request a copy of the personal data we hold about you
Right to Rectification: You may request correction of inaccurate or incomplete data
Right to Erasure: You may request deletion of your personal data (subject to legal exceptions)
Right to Restrict Processing: You may limit how we use your data
Right to Data Portability: You may request your data in a portable format
Right to Object: You may object to processing of your data for marketing or profiling purposes
Right to Lodge a Complaint: You may file a complaint with the UK Information Commissioner's Office (ICO) at www.ico.org.uk

To exercise any of these rights, please contact us using the details provided below.

Data Retention

We retain personal data for as long as necessary to fulfil the purposes for which it was collected, unless a longer retention period is required by law. Typically:

Contact information is retained for as long as you remain subscribed to our communications
Analytics and usage data are retained for up to 26 months
Affiliate tracking data is retained in accordance with affiliate partner requirements and legal obligations
Information collected for compliance purposes is retained for up to 7 years

Contact Us

If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about how we handle your personal data, please contact us at:

Email: privacy@alexandersedgley.co.uk
Website: alexandersedgley.co.uk

We will respond to your request within 30 days, or as otherwise required by applicable law.